Acknowledged by google for “capturing one of the most important moments of 2020” Amran abdi known as Amzy Obr represents the epitome of the new generation of talented photographers who seek to vocalise the deep layers of culture, history and social impact within youth culture and popular culture. 

Amzy has taken pictures for BBC proms, Beats by Dre, Apple, Red Bull, Nike, Youtube music, Spotify and more. 

Born and raised in the rough parts North West London, Stonebridge, Amzy's love for the arts stemed from the purpose within her. As young adults we all tend to navigate life and go to university and choose a path that does not fulfill our core needs. Amzy did just that graduating with a radiology degree she took the path of education but she had a need so big inside her to create. 

Being an artist of any sort you have a deep calling within you and you find ways to incorporate your passions within everyday life. 

Amzy is a proud muslim woman, wearing her hijab to solidify her faith in God and her heritage as a 1st generation somali british girl living in north west London. Her talents surpass the lens, Amzy embarked on a radiography degree in her early years this allowed her to not play small and to take the risk of embarking on a career more suited to her soul. 

Amzy is known to be someone who inspires and always gives back to the community. She is the Ambassador for Adobe and Mobo Awards 2021. 

She also has built an entire creative platform alongside her journey to feed the creative community where they can all share their passions. Where they can all help each other to build a life as an artist. There is no art form that is not welcome. The platform she created is called future culture x. The journey has just begun but Amzy has her future marked on the X.  Building networking events to allow creatives to get to know each other, helping each other it is as much an online community as it is an offline community. 

Amzy sees the foundation and core of this Futureculturex  touching the lives of future creatives to come. 

Future culture X where talent connects!

No matter the challenges and obstacles Amzy adapts to her environment. She is not someone who likes to stay in a box and her background or her faith do not stop her in being passionate about the projects she runs and takes part in. Amzy is a mirror of the new generation unapologetic in their pursuit of happiness and growth.